2min chapter

Channels with Peter Kafka cover image

Why the Democrats finally got on TikTok

Channels with Peter Kafka

CHAPTER

Relational Organizing in Politics

By and far, the most effective means of communication is in person, face to face. Some platforms are better or worse at giving campaigns insight into ethr that that's working. How much a campaign cares about measureability also impacts maybe how much they might invest in different channels. And whetheror not someone tweeding a lot is actually influencing people's opinions, probably not, probably not.

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