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287: How to Book a Meeting Over Email with Josh Garrison

The Predictable Revenue Podcast

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VBSL - The Apollo Insight

How do you decide kind of pulling the Apollo instance or the Apollo example okay we're going to VBSL some of the things that's your kind of primary target or maybe a director sales development kind of individual? How do you decide if you're going to go with like the efficiency approach here on a liquid benefit how do you decide on the benefit which is kind of the hypothesis of the of the sequenceYeah it's so tough for me it's really about what is the most if you're explaining to your grandma what is themost colloquial way to explain the benefit of the thing that you have. I learned early in my sales career I was literally selling credit repair services to broke people

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