The Rise of Stylish Prepping

This chapter explores the phenomenon of doomsday prepping, focusing on the upscale startup Preppy, which offers stylish bug-out bags for survival. It examines how the perception of prepping has shifted to a mainstream lifestyle choice, driven by a significant portion of Americans engaging in emergency preparedness. The discussion also highlights the motivations of the ultra-wealthy in their survival preparations, as well as the historical context and latest trends in the preparedness market.

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