The Economics and Promotion of UFC Fighters

This chapter explores the challenges and unpredictability of fighter performance predictions in the UFC, highlighting the complexities of fighter promotion and the financial implications of contract negotiations. Discussions center on how the UFC promotes the organization over individual fighters and the disparities in pay between rising stars and established champions. Additionally, the chapter addresses the need for improved partnerships between fighters and the UFC to support their financial and promotional aspirations in the evolving landscape of mixed martial arts.