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Hip Hop Expert Discusses State of the Music Industry
The New Music Business with Ari Herstand
The Global Distribution Advantage Is Getting More Difficult
I think a lot about how an artist like Russ for instance I don't know if you saw that viral clip but he had a song with Ed Sheeran and he was talking about how they spent $300,000 on the music video and he spent $700,000 on marketing. Even at his level that's still a lot of money to be able to make and push that record especially you're trying to push that record now globally too. A lot of these other countries are having their own stars and with the developed and stronger ecosystem that we're seeing in Africa and places in Latin America and Asia as well they don't necessarily need to listen to the American based pop or rap stars
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