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#156 Barberino’s: Italian Luxury Takes on the American Dream

The Pitch

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Elevating Retail Experiences with Luxury Barber Partnerships

This chapter explores a creative proposal involving an Italian barber chair and a professional barber to enhance customer experiences in retail environments. It discusses strategic partnerships with luxury brands to establish barber corners in department stores, aiming to boost foot traffic and improve brand prestige through innovative, cost-effective marketing strategies.

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