Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content."

A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like?

They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience.

Hashemi now runs an agency called Snowball that helps brands and people with personal brands find the right mix of art & science to create hit shows that create influence, lead to sales and much more.

If you're even the slightest bit in charge of a brand, I believe you'll love this value-packed episode and will to learn how to build your brand with video content in this episode of Behind the Brand with Bryan Elliott.

Special Thanks to our Sponsor We Feed Raw!
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