9min chapter

The Daily cover image

How One Tech Monopoly Paved the Way for Another

The Daily

CHAPTER

The Rise and Challenge of Microsoft in the 90s

This chapter examines Microsoft's dominance in the personal computer industry during the 1990s, focusing on the pivotal launch of Windows 95 and its marketing strategies. It highlights Netscape's emergence as a challenger in the internet browser market, which prompted Microsoft to adopt aggressive tactics to maintain its supremacy. The narrative culminates in the beginnings of a landmark antitrust case against Microsoft, sparked by its competitive strategies against Netscape.

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