Decoder with Nilay Patel cover image

How the @!#$ does advertising work, with Cadillac CMO Melissa Grady

Decoder with Nilay Patel

00:00

Intro

This chapter explores the shift from traditional advertising methods to data-driven strategies influenced by tech giants like Facebook and Google. It features insights from advertisers on how targeted approaches affect consumer interactions and impact various industries.

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Transcript

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