Marketing Efficiency Ratio

The key metrics that you're doing to keep an eye on. There's been te huge shift with i o s 14 and a half, and it's always interesting to see how different people are anin thatand how they're analyzing what's working and what's not working. We've built a sort of like model basi where we benput daily spent across every channel. And that's really allowed us to get a lot smarter about the incremental lift between like, for example, if we spend no five k on snap tochat one day, and then we drop it down to two point five k,. umdust, making this upright the next day.