The Future of Legacy Brands

The future of legacy brands is going to look like if they don't work to build their own audience. Once you've built a community, you can actually take commoditized products and launch those products because of the audience's loyalty to you as the person who owns the audience. There are people that would follow him across the world will become his secret sales force. It's not a top-down communication anymore. You know, there's no longer these big broadcasters or big brands with a big stick. They're one by the people who have formed communities on any topic.

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