Marketing Through Parents to Students

My guests on this episode are Andrew Soon and Michael Novielli, co-founders of Due West Education. Due West counsels and helps Chinese students apply to top American universities and study abroad programs. I visited China in college on a school trip and it was one of the most incredible experiences I’ve ever had. Since then I’ve been looking for interesting businesses abroad to study and invite on the podcast. Andrew and Michael are incredible examples of US entrepreneurs creating new businesses in other countries around the world and I think you’ll love our conversation. 

We discuss China’s cultural view of US education, tailwinds pushing Due West’s business along, how data factors into process of helping students apply to the most elite colleges, fighting inherent incentives in the education industry with great internal communication, and how their business might be impacted by moves against after school tutoring in China.

For the full episode transcript and more, visit alexbridgeman.com/podcast.