5min chapter

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Take-Two Interactive Financial Deep Dive (Pixels & Profits #6) ft. Eric Kress

GameMakers

CHAPTER

The Impact of IDFA Deprecation on Gaming Revenues

I think fundamentally, Zinga was the worst acquisition in the gaming industry from a value loss perspective. They gave up almost 40% of the company for a declining business. Advertising is helping soften this a little bit, but they're still down about 5% to 10%. Once those things are put into place, then I think we'll see another decline in the business. But I'm also hearing rumblings that Frank is preparing to leave. And without Frank leadership, I'm just not sure the business will ever stabilize.

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