The 40% Rule

David Goggins talks about the 40% rule: Once you hit like the very end of your perceived limit, you're only at 40% of what you can do. That means we just have walls in our head. The biggest wall is like the pain barrier, right? And it was like tying it back to something that actually one of our guests, a Dalton, he was talking about going to that happy place or that warm place. You got to find it. It's like the only way to get through it in my opinion.