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What does my daughter think of the podcast industry?

Build Your SaaS

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Podcast Advertisers, Should They Focus More on Women?

80 % of the consumer purchasing is done by women. That could theoretically include in a household. 50% of all men's purchases are actually done by women, Oca says. If a man has ten thousand dollars of purchases in year, five thousand dollars of that was a woman buying on his behalf.

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