
Is Traditional Hiring a Broken System?
Marketing Against The Grain
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Rethinking Hiring Practices
This chapter explores the limitations of traditional hiring interviews, particularly in the marketing sector, and advocates for a focus on problem-solving skills and candidate motivation. It emphasizes the importance of understanding a candidate's potential and desires, rather than merely their past experience, to ensure successful hiring. The discussion encourages a modern approach that fosters meaningful dialogue and connection between hiring managers and candidates.
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