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Is There a Difference Between Male and Female Emotion?
A lot of scientific research we have to understand is also based in this kind of ethnocentrism. And that's the real limit, isn't it, of a lot of these data sets being done in Western Europe and North America. So you've got this brilliant term for it, which is terminological ethnocentrists. The assumption that English words and values can somehow map across all cultures and societies. But yes, I found this was one of the most interesting parts of research for me and for the book - how different cultures have these different expressions.