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Neville Medhora Talks Copywriting

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The Compression of Information

The average medium consumer is going towards more and more compressed ideas. But there are still times where i want to read longform. And also, the most milage i've gotten out of the things that i've made has been from longform,. The people who read through all those, they develop a relationship with you that can't be developed through short form bites.

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