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Sid Choraria - Asia Tech, Alibaba, & Warren Buffett's Reply

Opto Sessions – Invest in the Next Big Idea

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The Culture of the Company

The culture of amazon is that it's ok to fail, but make sure they are small mistakes and you'll learn from them. In 19 91, when the company was founded, there was no a w as thee,. There was no kindle, there were no elect sa., there was no prime... But this company could just, like, put resources in small projects, and they're like, well, it's OK to fail. And having that culture sot three points ator, consumers absolutely love it. The second is the company can endure a crisis, period. The third is the culture, and within culture, its decentralization, its empowering, but structuring incentives.

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