Technical Story Telling with Ben Pearce
Future of PreSales Podcast with Don Carmichael
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Are You Selling on Fear?
A is where I always start because A is for audience, of course. So many people when they're thinking about doing a presentation or in a sales conversation, it comes a bit about them and how am I going to do this? And actually, if you flip that round and go, hold on, who's my audience? I need to understand my audience. If the purpose of this situation now is to be relevant and give value to my audience, it helps you create the content that they want to hear. Also, for those people that sort of get in a bit of performance anxiety, it helps to take you out of the equation a bit. It's about this, this great message
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