9min chapter

Product Agility cover image

Is Bureaucracy Killing Your Innovation? (With Rani Al Hajji, Ex Colgate)

Product Agility

CHAPTER

Balancing Agility and Innovation

This chapter explores the interplay between agility and innovation, arguing that agile practices should enhance rather than overshadow the goal of delivering value to consumers. It emphasizes the importance of empathy, collaboration, and understanding consumer needs to drive transformative ideas in product development.

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