How I Built This with Guy Raz cover image

Zola: Shan-Lyn Ma

How I Built This with Guy Raz

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From Ideas to Registry Revolution

This chapter explores the brainstorming journey that led to the creation of a modern wedding registry service, Zola. The speakers recount their struggles with previous business ideas and the challenges of traditional wedding registries, prompting their innovative approach to personalize registries for modern couples. They also discuss the unique business model employed to address inventory management while enhancing customer experience in the e-commerce landscape.

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