Do You Have a Relationship With the Audience?

A lot of people think that, well, I've got a great relationship with the audience. And it would be the same thing as, you know, I might ask you, why did you do this? Did you redesign your website? You had a great following. What was the purpose of redesigning the website? Well, really it was to make the connection with the audience better. It makes their experience better and solidifies visually what we already know intuitively about Pat Flynn. But when you influence people strategically with your writing, so that they're already, they know you, they like you, they trust you, you move into the area of now you're going to write some copy