The Importance of Cooperation in the Surf Industry

"This thing about surfing is way bigger than I realized right this wasn't just this little band of us that were living in France and living in Hawaii," he says. "I rode home on that train for three and a half hours with no shirt on." The surf industry evolved in the surf world was all about cooperation it was all about rooting for the other guys because if they could make it admit there was a market out there for you to exploit as well".