Digital Branding - The Solution to Every Business Problem

The solution to every business problem is not a 30 second spot on television any more, read especially if it is a digital brand. There is a vast disconnect in terms of mediums and all that. The gulf between what was being pitched and what was actually being executed was so vast. It's almost like both client and agency know that the pitch is just a song and dance,. And i personally think it's very difficult to do that in a creative business. Besides, you can't provide ideas per hour like how you provide, say, screws per hour once you have the processa process nailed down. Never mind, is a unnecessary joke.

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