Ecommerce Playbook: Numbers, Struggles & Growth cover image

A Google Rep Shares His Secrets

Ecommerce Playbook: Numbers, Struggles & Growth

00:00

Machine Learning

I think the name of the game shifts to improving the data that you're giving the system, right? So we talked about like revenue being the wrong metric. Why are you passing revenue into the system? Pass your margin. Give the system as many signals as you can and do your reporting in the back. Just drive the system towards what you want. Relay on it less for reporting, right? And the source of truth. Get me more of these people. Tell more of these views. You know, like do more, do more,. Do more of what's working for me. Yeah.

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