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Capturing
Oca: Do you ever get to the point when you are capturing all these things, that you have too many ideas to take action on if you're going to dive into research? Oca: Eventually you got a select the ones that are important. The first phase of capture often looks like anything, anything and everything. Where the rubber meets the road is taking the time to go through that filter it, refine it, and say, what's important out of this?