Marty Cagan: Moving to the product model
Make Things That Matter
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Rethinking Product Strategy and Development
This chapter focuses on the product operating model, advocating for an outcomes-driven approach over feature accumulation. It highlights the importance of a well-defined strategy and empowered teams in facilitating successful product development and avoiding common misconceptions about outsourcing and misalignment within organizations. The conversation features transformative strategies and examples from leading companies, emphasizing how strategic focus can act as a catalyst for navigating challenges and enhancing market performance.
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