The Normalization of Advertising

In April, we basically took that budget from, let's call it, mid six digits, six figures a month in paid marketing to close to zero. And then weaned it back in May and so on. A lot of, luckily we haven't had an economic crisis in a long time. By the end of April is when advertising starts to normalize for us. Where we are right now, like today, advertising knock on wood, it feels pre-pandemic.