How to Make Your Product Stickier for New Users

"My sense is that the product is holding us back in a lot of ways, but also the fact that we've like never done any marketing or outreach," he says. "I would love to have to continue to have a product that kind of grows itself." The company has 20,000 new signups a month from only from word of mouth. Only about 5% of those people actually become real users and use it for many months.