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How Ether.fi Built A Neobank With DeFi

The Edge Podcast

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Navigating DeFi: Strategies for TVL and User Engagement

This chapter explores EtherFi's approach to increasing Total Value Locked (TVL) amidst a competitive DeFi landscape. The discussion emphasizes the importance of integrated financial products, security features, and user engagement strategies, aiming to create a holistic ecosystem for digital asset interaction. Highlights include the growth metrics of their cash card, security measures in place, and a vision for a neobank that leverages DeFi efficiencies.

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