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The Importance of Having a Campaign Manager
He could theoretically just file papers tomorrow and say, I'm going to make a formal announcement tour this summer or this even this fall. But there is a point at which you are giving up some of the advantages of incumbency by waiting too long. He's already starting to act like the party's nominee. And so he wants to try to have it both ways: Make it clear he's running and then kick off or forestall the official filing of paper slash announcement date.