Building an Agency and Launching a Product: The Journey of Brandesty

In this chapter, they discuss their experience of building an agency and launching a brand asset management system called Brandesty. They talk about how they made a purposeful decision to shut down the agency and focus on their product, despite losing $150,000. They also share their struggles in marketing the product and acquiring paying customers, as they were competing with established players in the market. They mention how starting the Rocket Ship podcast helped them seek advice and learn from experts. Ultimately, they sold Brandesty to another brand asset management system, which was later acquired by Envision.