2min chapter

Traction cover image

How To Play Offense During a Downturn with Gokul Rajaram

Traction

CHAPTER

Are We Well Positioned for Five Years Out?

I fundamentally believe that if you wait for an ENPS score or an NPS score, these are all lagging indicators. The leading indicator is engagement. I think churn is too late. You've got to have leading. There's companies now that are out there that are building these leading indicators and helping process.

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