How to Drive Urgency

It's hard to drive urgency when your product or the problem that you solve isn't naturally urgent. So I think the mistake is one, just making sure you're in an environment where you are set up to win. The second mistake too is just playing the short game. Just remember that this will be over. It'll be Q4 soon. Things will be a little bit different. Budgets are now being created and money starting to be spent on behalf of 2023. And if you continue to do the right things, even though you experience and pain in the short term, don’t get desperate because these buyers, whether you pressure them or not, they're going to buy