Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Gwyneth Paltrow: “Transaction can actually be a service”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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The Importance of Retail for Brands

Goop is expanding into wholesale with its eponymous beauty products as well. "I do think that omni-channel is really important for modern brands," says founder and CEO of Goop, Toni Drexler. Having the right store and the right experience in the right market works as a customer acquisition tool, she adds.

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