Fanatics: Michael Rubin
How I Built This with Guy Raz
Survival and Growth in the Dot-Com Era
This chapter explores the challenges faced by businesses during the dot-com bubble burst in 2001, focusing on how strategic acquisitions and a capable team helped establish a stronger foundation. It highlights the evolution of Fanatics from a brick and mortar store to an e-commerce leader and the importance of partnerships in enhancing direct-to-consumer sales. The discussion underscores the dynamic nature of the sports merchandise industry, emphasizing innovation and real-time production to capitalize on consumer demand.
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