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4min chapter
Navigating B2B and B2C dynamics with Matt DiBari, CPO
LaunchPod
Building Products with Conviction and Managing Technical Debt
The chapter explores the significance of developing products with conviction to avoid technical debt and maintain positive relationships with sales representatives and customers, while also addressing challenges with running multiple tests for personalization and A/B testing. It emphasizes limiting tests to those conducted in production with real users and understanding the complexities of combining B2B and B2C user experiences, as well as managing tech debt effectively.
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