How Do You Work With Customer-Facing Teams in Product Discovery?
Fearless Product Leadership
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Product Leaders Share 3 Techniques to Accelerate Product Discovery
Product leaders are often met with resistance when introducing new discovery practices to their companies. This is because the work sometimes feels duplicate or threatening, says John Sutter. He suggests a weekly cross functional meeting reflecting each expert and their moment in the customer journey. Using an opportunity solution tree helps keep track of what the cross functional team needs to learn so they can expedite achieving that outcome. These share decision making and customer journey visuals alin product sales, marketing and support teams,. So they know exactly where they intervene and where the product intervenes in the customers experience.
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