Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Blue Ocean: How Semex Changed the Industry
QB House created this no-nonsense haircutting service with improved hygiene. It introduced not only a sanitation facility set up for each chair, but also a one-use policy. Cemex's answer to this dilemma came in 1998 with its launch of the Patrimonio-Hoye program. When people bought cement they were on the path to building rooms of love, where laughter and happiness could be shared. What better gift could there be?
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