The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
B2B Growth
00:00
The Building Blocks of a Content Marketing Strategy?
A lot of people aren't doing research. They're just spinning out content to check the box, right? Taking the time to see what competitors are doing or not doing is great. Being able to create an authentic human experience is going to take you much farther with your content than anything that seems as professional as possible. If you can engage people on an emotional level, you're going to have their attention.
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Transcript
