Is Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data Analysis
Conversion Tracking Playbook
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Introduction
Brad Redding: I'm starting to realize that most don't really want to use Google Tag Manager. They want accurate data, you want minimal site speed impact on your site from tracking scripts,. And this is something that obviously we are very heavy users of Google Tag Manager since that's part of our product integration. It can help improve site speed, quote, or parentheses if you know how to do it within GTM doing timing-based triggers and et cetera. But at the end of the day, GTM has started to stand for more of that.
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