DTC POD: How The Best Brands Are Built cover image

#283 - Jordan West - Ads & Marketing 101

DTC POD: How The Best Brands Are Built

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How to Start and Launch a Brand

When you're first starting a running ad, you've got to run them yourself. Don't go in hire an agency right away. You will not be successful doing that unless you have a boatload of cash. If people are searching for your product and you have some sort of unique purple cow type product in your category, please do that,. Start with search, start with performance back sales. Get your hands on paid ads; don't start with free ones. Go into those hard-to-reach groups where they still aren't able to access advantage plus Facebook. It's like the pinnacle of D2C but make sure you put the data there.

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