Do You Choose Long Tail Search Terms?

The idea is that you're going to naturally answer every single question that searchers have within this article, and then the supporting articles will link to the sky scraper piece just one time. You don't really want it ranking for those companion pieces. So when it comes to choosing the term, or bucket of terms that you go after in your sky scraper, if you're building a sky scraper, you want it to last stand the test of time.

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