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Meanwhile | Consumer Watch

The Late Show Pod Show with Stephen Colbert

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The Rise of Kidults and the Transformation of the Toy Market

This chapter explores the phenomenon of 'kidults,' adults who embrace toys as a form of escapism, notably through Lego's new adult-targeted lines. It offers a humorous look at how this trend reflects a shift in the toy market and features a satirical product idea with 'TurboTax for Kids.'

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