Meanwhile | Consumer Watch
The Late Show Pod Show with Stephen Colbert
The Rise of Kidults and the Transformation of the Toy Market
This chapter explores the phenomenon of 'kidults,' adults who embrace toys as a form of escapism, notably through Lego's new adult-targeted lines. It offers a humorous look at how this trend reflects a shift in the toy market and features a satirical product idea with 'TurboTax for Kids.'
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
