How to choose who to shadow

A lot of the advice around "understanding / empathizing with customers" or "being customer centric" advises interviews or maybe even visiting customers. But it doesn't go far enough. Rob discusses why "forward deploying" is critical - and not just visiting customers, but what to actually do when you're there. Rob discusses what to look for, and how the "calendar" and "to-do list" come into play.

Great post / conversation if you've wondered how to generate a PULL hypothesis, how to understand your customer, or what to do when you do customer visits.

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Rob's next PMF Camp starts Feb 9 - info on working with Rob ⁠here⁠.

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