Brand Awareness - What Are the Next Steps?

The most important thing, it's not just about hitting eyeballs. Ina: We want to look at certain things to identify if it's the right person. If there's too small of an audience that we're hitting and they're hitting it too frequently, that's one issue. And some of those performance metrics are things like how many times is someone seeing the ad? So we try to get a wholistic view of what's happening, both to the audience and with the ad."