5min chapter

Tech for Non-Techies cover image

141. Why product launches are always late

Tech for Non-Techies

CHAPTER

Isn't That Enormous?

"I want you to learn from this mistake. So when our product was going to be released quite soon, I told our investors in one of our monthly updates that the app would be out within the next month," he says. "And at the time, I didn't yet have enough experience not to believe them." The reason why first product releases tend to be late is not because developers are lazy or because they don't know what they're doing,. Apps and algorithms are like bathroom redesigns and subway station refurbishments. They are over budget and over deadline.

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