3min chapter

Practical Prospecting cover image

7. Structuring Cold Emails

Practical Prospecting

CHAPTER

The First Line of the Email Structure

The first part of the email structure and you specifically call it triggers. It's really just things you can identify from the outside that indicate to you they might be in the market for your solution. There are some common ones that kind of work across the board, but then there's some more specific ones based on your industry. So what I'd recommend you do if you're listening to this is go look at your customers,. Go look at your inbound data; take like an hour of deep work to research why those demos were booked.

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