How Strategic Are You With Everything, Not Just Sponsorships?

Justin Timberlake: People that are successful in this sort of creative entrepreneur space are way more strategic than the average person realizes. He says if you put even an Iota of effort, of research into understanding what is going on in the brand's world, you're going to instantly differentiate yourself. "You have to lead with what is in it for them? How can you help them accomplish their business objectives?" he asks.